MADvertisements

We all know that Advertisements have become an integral part of our lives... Listen to the radio ..you hear Ads.. Watch television..you see Ads... Go to a theatre..you see Ads.. Read a newspaper.. you see Ads.. In short their bottomline is "Wherever you go, Our Advertisements follow" (which incidently is similar to a catchline of a telecom company Ad..)

Try watching a 2 hours movie on the television and you'll end up sitting infront of the idiot box for 4 hours... courtesy:-The numerous Advertisements... Try watching a 30 min soap opera.. you will end up watching 20 min of advertisements and 10 min of program in between..

Well..Ads are meant to implement a newfangled product in the market... and to show the various uses of it... Earlier they were good and nice.. but now-a days they are...er....indiscernible.. They just dont make sense.. Consider this..

A guy goes into a company for an interview... He sits through the interview confidently.. He comes out of the room with a smirk on his face.. And in the end he finds out that the job is swept away by some other nerd who is not even qualified enough.. Totally shocked he asks the MD of the company..
"Dont you think this is unfair?? That guy is not even qualified.. I deserve this job.."
For this the MD replies.."Agreed.... you are more qualified than him... but look at his shirt.. Its white as heaven... and look at yours... did you ever wash it?"
HUH!!!!!
"Look at my shirt... Thats why I am the MD of this company"
(Thank you Mr.MD..I wont forget to bring my white kurtas instead of my certificates from next time).
They indeed try to make our life easier... If a glass of milk or food made from a particular oil can make me the topper of my class and a pinch of salt can make me a pilot.. why the heck should I break my head.......Life would be heaven then..

Some people prefer to go for far-famed personalities to be the brand ambassadors for their products.. One obvious example would be our own Mr.Big B.. He has starred in various commercials for products like Cars, Banks, Chocolates, Chavanprash, Pain relief balm, washing powders, soft drinks, hajmola and even hair oils (so desperate huh!!!) Now I know the reasons that caused his stomach infection:
Not enough Chavanprash
Too much soft drinks
Not enough Hajmola
Worms in the chocolates (Beware Mr.B)

Some commecials start with a song and end with one.. Finally you end up either wondering what the whole Ad was about or humming the tune for the rest of the day... Some commercials even has a 'To be continued..' in the end.. Some are cute and some are funny.. Our shampoo commercials have more graphics than that used for movies like "The Jurrassic Park" or "The Star Wars"..
One of my best Ads is that of 'San frasisco Jeans' where a guy refuses to go to heaven just because he didnt want to get off those jeans and wear white instead..Was kinda cool..haha...The following commercials were voted as the best Ads of the year 2005..
Toyota Innova 'Aamir Khan'
Surf Excel 'Daag achche hain'
Bajaj Avenger 'I feel Like God'
Coca Cola 'Piyo Sar Utha Ke'



Advertising has become one of the nascent industries which is becoming more and more popular day by day... May it be a piece on the radio or a full version on the TV or just a banner on the highway... each one is different and creative in its own term.. It can make you laugh, cry, relish, cogitate or just snub off..... Life without advertisements can be equally bad and good..